You want to make the crate a happy place. Place a snuggly blanket or dog bed inside. Or you can toss a toy inside, and encourage your pup to go get it. You want your dog to have positive experiences with the crate. Another idea is to find a puzzle toy that can be stuffed with a smelly, tasty treat. This should be a treat your puppy loves, but can only enjoy when inside the crate.
I'm very happy with this crate's size. One thing I didn't notice was that it does require some assembly (not super hard, but it does take 2 people); I thought it was going to be like my 48" crate that folds. The quality is awesome, especially for the price. I'm very impressed with the Frisco line of products overall, the price is unbeatable. The shipping for Chewy is always great and ofcourse free for a purchase like this, I'm a happy camper.
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